Magazine Terminology

Important magazine terminology:

• Masthead - the title (the bit at the top of your magazine)

• Strap line - strapped across the front page to sell/promote a feature

• Covermount - a gift mounted to the cover

• Sell lines/skylines - labels on the top/bottom of the magazine.

• Main artist credit - the main artist's name (usually with picture) on the front cover

• Main image - main image on the front page

• Cover lines - labels on the front cover saying what will be in the magazine

• Left third - the third that will be seen on the shelf edge

• Barcode - contains information for retailing

• Issue number - the issue of the magazine

• Leading - the space between lines of text

• Tracking - the space between letters of text

• Modes of address - how the image makes contact with the reader (direct/indirect)

• Representation - the construction of reality

• Stereotyping/ Typecasting - representing popular rather than accurate images

• Web address - the website address of the magazine

• Mise en scene - the props, lighting, costumes etc that are used

• Lighting - an aspect of mise-en-scene used to create mood

• Angle - the angle at which a photograph is taken

• Composition - the elements that make up a shot

• Caption - a written line at the bottom of an image to fix meaning

• Anchoring - using captions etc. to fix the meaning of an image

• Connotations - the social, personal and cultural meanings associated with signs

• Conventions - the features that are used in a text

Comments

Research: Survey Results

The following are the results of the school magazine survey I conducted for my research. What is your gender? Multiple Choice Choice Total Male 13 Female 28 The total number of respondents were 41, with a majority of female participants but a considerable number of boys have also responded to the survey. So, the findings of the survey could be generalized to both genders. What is your age? Multiple Choice Choice Total 15-16 7 17-18 13 Above 21 Since its a school magazine, my target audience should supposedly be around the ages of 15-18 or even above. The majority of the respondents are above 18, which is fine for my research. Do you enjoy reading school magazines. Multiple Choice Choice Total Yes, I do 9 Maybe, if they're interesting 24 No, I don't like reading in the first place 8 This questions was necessary to ask to know the size of my audience, i.e. how many people would really read a school magazine. According to these results, majority respondents don'...

Planning: Codes and Conventions

Application of codes and conventions on the genre. The above magazine follows the conventions of a teen beauty magazine. The model used for the main image is a young girl in a casual dress-up. The subtle make-up and bubbly expressions denote the innocence and youthfulness that teen girls have. The codes and conventions followed in the above magazine are bold, over the top styling, heavy make-up and extravagant props. The models in this genre usually take up looks that no woman would generally wear, so it's not necessarily a representation of women rather a creative portrayal of beauty as art.

School Magazine Cover Page Analysis

Here is the cover-page analysis of some school magazines that I did.

AS level Media Studies Magazine

Search This Blog