Understanding Media Language

Language is basically made up of codes that are established through rules and regulations (rules govern the meaning and usage of the code). Media message is encoded and decoded by the audience!

Encoding: is about formulating a message which creates meaning and conveys it; it is the source that performs the conversion of information into text.

Decoding: It’s the reverse project that breaks the meaning and converts the text into information that is understandable; decoding is a source through which we analyze meaning.

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Preliminary Task: School Magazine - Final Product

Marketing Kit

For the marketing of my magazine I have created a marketing kit.

Planning: Codes and Conventions

Application of codes and conventions on the genre. The above magazine follows the conventions of a teen beauty magazine. The model used for the main image is a young girl in a casual dress-up. The subtle make-up and bubbly expressions denote the innocence and youthfulness that teen girls have. The codes and conventions followed in the above magazine are bold, over the top styling, heavy make-up and extravagant props. The models in this genre usually take up looks that no woman would generally wear, so it's not necessarily a representation of women rather a creative portrayal of beauty as art.

AS level Media Studies Magazine

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