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Understanding Media Language

 Language is basically made up of codes that are established through rules and regulations (rules govern the meaning and usage of the code). Media message is encoded and decoded by the audience!

Encoding: is about formulating a message which creates meaning and conveys it; it is the source that performs the conversion of information into text.

Decoding: It’s the reverse project that breaks the meaning and converts the text into information that is understandable; decoding is a source through which we analyze meaning.

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Research: School Magazine Logos

Some magazines improve their logos by using different colour schemes, different fonts and so on. This could sometimes be based on the various market segments they target. Teach, for example, produces various content magazines based on its targeted market segments. For its education-based neutral content, targeted at a wider, less-segmented audience, it uses a simple, broadly written, sans-serif font.  For its audience segmented as primary and secondary educators, it uses a much informal, bright logo to target its respective audience.

Preliminary Task: School Magazine - Final Product