Some magazines improve their logos by using different colour schemes, different fonts and so on. This could sometimes be based on the various market segments they target. Teach, for example, produces various content magazines based on its targeted market segments. For its education-based neutral content, targeted at a wider, less-segmented audience, it uses a simple, broadly written, sans-serif font. For its audience segmented as primary and secondary educators, it uses a much informal, bright logo to target its respective audience.
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