Planning: Codes and Conventions

Deciding the codes and conventions is based on what kind of audience the magazine is targeting. For a school magazine, this audience could be parents, teachers and students of primary school, mid-school and colleges. 

This school magazine, for example, targets parents. It is shown by the mother in the main image with two kids carrying their school bags. They follow the convention of middle-aged moms, with a daughter and son, casual clothes, smiles on their faces. The magazine is colorful and follows a bright color scheme to look appealing to its targeted audience.

This magazine, on the other hand, targets preschoolers, as evident by the two little girls in the main image. This is conventionalized with the two girls carrying backpacks. They look really young and have cheerful expressions. The magazine is also bright and colorful, to match the youthfulness of the kids in the main image.

This magazine targets high-school girls. As seen in the main image, these girls are wearing uniforms and carrying books. It looks young and youthful. The magazine seems to follow a color scheme that is contrasted with their uniforms.

This magazine also seems to target high-schoolers. The conventions following are a group of teenagers wearing casual clothes and carrying bags. They too look youthful. The magazine is also not overly done or colourful to keep up with this convention of older students.

For my school magazine, I'm going to follow some of these codes and conventions. I can put my models for the main image in casual clothes and have them carry books and bags as their props so that even if they don't wear uniforms they look like relatable students.