Research: Fonts and Logos

A magazine logo is doubtlessly the most essential requisite in creating a brand identity for the magazine. It expresses the type of market being targeted and the kind of ideas being endorsed.

Vogue, for example, has created a remarkably consistent visual identity with its uppercase typeface, serif font. Visually it looks sophisticated and elegant and thus, expresses a similar idea of beauty and fashion. Together with its models looking bold yet vigorous, the brand has been recorded to have incredible longevity in style, with its constant rejuvenation of ideas and styles. Vogue, undoubtedly, intends to target a female audience, with an age group ranging from 20-40.

On the other hand, Allure has a reputation for being a racially diverse magazine brand. It focuses more on a natural and racially inclusive perception of beauty. The lowercase, sans serif font of the logo connotes informality and is engaging with the audience. Serving this purpose, it doesn't seem to limit the type readers to any specific idea of beauty and style. It is open for all sorts of interpretations of beauty to be incorporated by the readers. They have used models of different races on their cover pages which has also attracted readers across the board. That's the ideology the brand operates with and generally attracts an audience of ages between 18-49.