Research: Fonts and Logos

A magazine logo is doubtlessly the most essential requisite in creating a brand identity for the magazine. It expresses the type of market being targeted and the kind of ideas being endorsed.

Vogue, for example, has created a remarkably consistent visual identity with its uppercase typeface, serif font. Visually it looks sophisticated and elegant and thus, expresses a similar idea of beauty and fashion. Together with its models looking bold yet vigorous, the brand has been recorded to have incredible longevity in style, with its constant rejuvenation of ideas and styles. Vogue, undoubtedly, intends to target a female audience, with an age group ranging from 20-40.

On the other hand, Allure has a reputation for being a racially diverse magazine brand. It focuses more on a natural and racially inclusive perception of beauty. The lowercase, sans serif font of the logo connotes informality and is engaging with the audience. Serving this purpose, it doesn't seem to limit the type readers to any specific idea of beauty and style. It is open for all sorts of interpretations of beauty to be incorporated by the readers. They have used models of different races on their cover pages which has also attracted readers across the board. That's the ideology the brand operates with and generally attracts an audience of ages between 18-49.

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Research: Survey Results

The following are the results of the school magazine survey I conducted for my research. What is your gender? Multiple Choice Choice Total Male 13 Female 28 The total number of respondents were 41, with a majority of female participants but a considerable number of boys have also responded to the survey. So, the findings of the survey could be generalized to both genders. What is your age? Multiple Choice Choice Total 15-16 7 17-18 13 Above 21 Since its a school magazine, my target audience should supposedly be around the ages of 15-18 or even above. The majority of the respondents are above 18, which is fine for my research. Do you enjoy reading school magazines. Multiple Choice Choice Total Yes, I do 9 Maybe, if they're interesting 24 No, I don't like reading in the first place 8 This questions was necessary to ask to know the size of my audience, i.e. how many people would really read a school magazine. According to these results, majority respondents don'...

Planning: Codes and Conventions

Application of codes and conventions on the genre. The above magazine follows the conventions of a teen beauty magazine. The model used for the main image is a young girl in a casual dress-up. The subtle make-up and bubbly expressions denote the innocence and youthfulness that teen girls have. The codes and conventions followed in the above magazine are bold, over the top styling, heavy make-up and extravagant props. The models in this genre usually take up looks that no woman would generally wear, so it's not necessarily a representation of women rather a creative portrayal of beauty as art.

School Magazine Cover Page Analysis

Here is the cover-page analysis of some school magazines that I did.

AS level Media Studies Magazine

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