Research: Survey Results

 Here are the results of the survey I did.

Q1

What is your age?

Multiple Choice

	Choice	Total
	15-17	16
	18-25	17
	25+	9

Most of my respondents are between the ages of 18-25, which is the targeted 

Q2

Do you like reading a beauty magazine?

Multiple Choice

	Choice	Total
	Yes	25
	No	17

Q3

How often do you read a beauty magazine?

Multiple Choice

	Choice	Total
	Very Often	5
	Occasionally	21
	Not at all	16

This shows that the demand for beauty magazine is 59% and at least 61% of them read magazines either often or just occasionally. So I can expect that a large audience would be reading my magazine.

Q4

Would a free gift encourage you to buy a magazine

Multiple Choice

	Choice	Total
	Yes	28
	No	14

Q5

What type of beauty-themed magazine do you like to read?

Multiple Choice

	Choice	Total
	Bold Beauty	3
	Teen Beauty	11
	Natural Beauty	24
	Other	4

I asked this question to learn more about the taste of the readers I'll be targeting, which could heavily be influenced by cultural preferences. As shown in the results most of the respondents prefer a natural sense of beauty to be promoted.

Q6

What would you want to read in a beauty magazine?

Multiple Choice

	Choice	Total
	Makeup and fashion	17
	Interviews with insta beauty gurus	4
	Diversity in beauty across cultures	8
	Beauty Trends	13
	Tips and hacks	18
	Health and diet	19
	Product reviews	9
	Other	2

To add variety in my content, I asked for the specific interests of my readers. As seen in the results, majority want to read about health and dietary habits, fashion and makeup and daily tips and hacks. Respondents might not be interested in reading about insta gurus and influencers and product reviews.

Q7

What type of subscription offers would encourage you to buy the magazine?

Multiple Choice

Choice	Total
	6-months subscription	8
	Annual subscription	7
	Direct-Debit subscriptions	4
	A gift subscription	21

Q8

Do you think beauty articles could be racists and controversial?

Multiple Choice

	Choice	Total
	Yes	33
	No	9

Q9

What do you think could be done about it?

Essay

Respondents'' answers to these questions have given me a broader understanding of both the positive and negative influences of conventions illustrated in beauty magazines and how to draw a fine line between the two.

Q10

How much would you be willing to pay for a magazine?

Scale

This shows that's the average price my readers would be willing to pay is Rs.200. So I guess I could charge a price slightly above this amount would be appropriate for both my magazine company and affordable for my readers as well.

Q11

Where do you usually get your magazines from?

Multiple Choice

	Choice	Total
	Physical outlets	22
	Online web-stores	8
	Door-front Direct deliveries	11

Most of the readers access magazines through physical outlets so that will be a good option for the distribution of my magazine.