Research: Target Audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed.

A geographic target market can be consumers in a city, state, or country.
A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level.
A psychographic target market would be a market that has similar attitudes, values, or lifestyle.
The behavioral target market focuses on occasions and degree of loyalty.
Product-related segmentation describes a target approach for customers who already own a specific product.

Determining a target market approach to sales has many benefits. It can create a more specific marketing campaign, increase sales, and decrease the number of competitors in the market.

Demographic Segmentation:
Demographic segmentation means identifying markets based on several shared traits, including age, race, gender, marital status, income, education and occupation.
Thus, the phrase "a demographic" refers to a market segment with common traits.

Psychographic segmentation:
Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles. Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment's needs and wants.

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Research: Survey Results

The following are the results of the school magazine survey I conducted for my research. What is your gender? Multiple Choice Choice Total Male 13 Female 28 The total number of respondents were 41, with a majority of female participants but a considerable number of boys have also responded to the survey. So, the findings of the survey could be generalized to both genders. What is your age? Multiple Choice Choice Total 15-16 7 17-18 13 Above 21 Since its a school magazine, my target audience should supposedly be around the ages of 15-18 or even above. The majority of the respondents are above 18, which is fine for my research. Do you enjoy reading school magazines. Multiple Choice Choice Total Yes, I do 9 Maybe, if they're interesting 24 No, I don't like reading in the first place 8 This questions was necessary to ask to know the size of my audience, i.e. how many people would really read a school magazine. According to these results, majority respondents don'...

Planning: Codes and Conventions

Application of codes and conventions on the genre. The above magazine follows the conventions of a teen beauty magazine. The model used for the main image is a young girl in a casual dress-up. The subtle make-up and bubbly expressions denote the innocence and youthfulness that teen girls have. The codes and conventions followed in the above magazine are bold, over the top styling, heavy make-up and extravagant props. The models in this genre usually take up looks that no woman would generally wear, so it's not necessarily a representation of women rather a creative portrayal of beauty as art.

School Magazine Cover Page Analysis

Here is the cover-page analysis of some school magazines that I did.

AS level Media Studies Magazine

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