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Media Concepts

There are some concepts you need to understand to become media literate and they are listed below:

Audience: the people towards whom the media product is targeted.
Genre: it could also be a mixture of two known as a hybrid genre.
Ideology: the main motive or object behind.
Institution: the production company for a movie when it's made.
Narrative: the writing or script.
Production: Who is funding it? Where does the finance come from?
Representation: What does it represent? For example, what's its ethical background and what culture it represents? 

Media is all about communication.
Communication has 3 forms:
Visual: basic entertainment - cinema
Textual: print media - lithographic, handwritten posters, newspapers etc. 
Audio: broadcast widely accessible, such as radio, television, internet. This leads to revolution and social networking and industry formation. 

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