Research: Survey Results

 The following are the results of the school magazine survey I conducted for my research.

What is your gender?

Multiple Choice

	Choice	Total
	Male	13
	Female	28

The total number of respondents were 41, with a majority of female participants but a considerable number of boys have also responded to the survey. So, the findings of the survey could be generalized to both genders.

What is your age?

Multiple Choice

	Choice	Total
	15-16	7
	17-18	13
	Above	21

Since its a school magazine, my target audience should supposedly be around the ages of 15-18 or even above. The majority of the respondents are above 18, which is fine for my research.

Do you enjoy reading school magazines.

Multiple Choice

	Choice	Total
	Yes, I do	9
	Maybe, if they're interesting	24
	No, I don't like reading in the first place	8

This questions was necessary to ask to know the size of my audience, i.e. how many people would really read a school magazine. According to these results, majority respondents don't mind reading it, which means they could make up a fine market for a school magazine, but only when it is interesting to them.

What would you like to read in a school magazine?

Multiple Choice

	Choice	Total
	Educational stuff (documentaries, history etc)	12
	School activities (sports day, theatre plays etc)	11
	Informative stuff (students' struggles, bullying, exam stress)	12
	Gossips	6

I thought, as a follow up question, it would also be necessary to ask what would really interest them. An equal number of respondents have chosen educational and informative stuff. I think this would be helpful in deciding a sub-genre for my school magazine.

Would you like your favourite bands’ or celebrity's posters in a school magazine?

Multiple Choice

	Choice	Total
	Yesss! Why not!!?	25
	Nah! I'm fine	16

Asking this question, was an attempt to look for ways that could be used for marketing my magazine. I think this would help me in getting more readers, since the majority respondents have also appreciated this idea.

Do you think school magazines can help you in some way?

Multiple Choice

	Choice	Total
	Yes, they're informative	23
	Maybe, to pass time	9
	No, they're useless	9

This was again an attempt to know the general views of readers on school magazines. The majority find them informative.

How much would you like to spend on a school magazine?

Multiple Choice

	Choice	Total
	Rs. 20 to 50	16
	Rs. 100 to 200	12
	Not not a penny!	13

It was also important for me to know the price that readers are willing to pay, as this would also determine the number of pages the magazine would be consisting of. So, around 15-16 pages would be enough.

What more would you like in a school magazine?

Essay

I asked open-ended question, so that the respondents could themselves elaborate their views and interests regarding school magazines.

Why do you think school magazines are becoming unpopular?

Essay

 

It was interesting to know what the readers consume as a substitute for school magazines. Majority suggests that it is because of the internet that school magazine are becoming unpopular, which sounds pretty rational

Do you think students should read school magazines?

Multiple Choice

	Choice	Total
	Yes	33
	No	7

In what ways do you think school magazines could be made helpful?

Essay

The respondents further elaborated their expectations of a school magazine. 

So, now I can make sure that I implement as much of these ideas and information in creating a school magazine as possible.